Police have launched their annual Christmas campaign against drink-driving.
Over the next month, officers will be stopping drivers they suspect of being over the limit at random locations at all times of the day and night.
And they have warned motorists to be aware they can still be unfit to drive the morning after their last drink.
This message comes as national figures show that the number of morning after drivers caught over the drink-drive limit is increasing.
According to figures from several police forces, arrests between 6am and 8am for drink-driving rose by four per cent last year.
It is incredible that after so many years of campaigns against drink-driving it is still a problem, and disheartening that some motorists still fail to understand the seriousness of this issue.
The vast majority of people do not drink and drive and abhor the behaviour of those who fail to heed the simple and often-repeated message that it is a practice which costs lives.
In Britain last year, a total of 290 people were killed in drink-drive accidents. While that is a shocking figure, there has been a steady improvement over the past 30 years. In 1979, for instance, 1,640 people were killed in drink-drive accidents.
That shows there has been a big change in behaviour.
However, it is frustrating that a small number of drivers still don't get it. And it is chilling to think that some of them are driving around in the mornings when children are on their way to school.
It is simply unacceptable that this behaviour persists and that innocent people are daily put at risk in this way.
Hopefully the police's campaign will make those inclined to take a chance at any time think twice.
And it will help to ensure that those who still ignore this message end up where they belong – in court and off the road.